by Ansett A330 » Thu Oct 27, 2016 11:16 am
Unfortunately yet another case of someone blowing their trumpet just because they sharpened their Pencils today in an effort to justify their multi-million dollar bonus.
From the Article what this bloke says makes sense :
Rocket says
October 27, 2016 at 11:56 am
Tony Lunn designed the biggest re-fresh of time in 1984, with the dropping of the wings and developing the triangular motif that was perfectly in sympathy with the shape of aircraft tails. It was balanced, dignified and iconic. Hans Hulsbosch ruined it 8 years ago by mangling the kangaroo and putting everything out of balance – Tony Lunn commented at the time that it was the essence of ‘inelegant design’ as he and his team had spent months trying to get the balance right while maintaining the basic shape of the old kangaroo (minus wings). This is even worse. The typeface pays zero tribute to Qantas typefaces over the years, the kangaroo is far too stylized and that childish ‘tail shaped’ logo with an anemic ‘QANTAS’ underneath it looks ridiculous – none of the grace and style of the 1984 logotype where the negative space around the kangaroo was equal on all three plains, the tip of the tail, the foot and the nose all touched at the mid-point of the triangle and the word QANTAS was precisely half the height of the triangle and the same height as the highest point of the kangaroo. Marc Newson is a good designer but he should stick to pyjamas and aircraft interiors. Sorry, but I have design background and this will date very, very quickly. It’s not unique anymore, just like any other company design. If Pan Am were still going do you think they would have rubbished their blue globe like this??? Has KLM dropped it’s light and dark blue and crown logo??? The best I can say about this is it’s not the Hulsbosch monstrosity and at least they won’t be taking credit for Tony Lunn’s design.